In our project within the #rawcollectivecave, we strive to embed intricate details to create innovative spatial concepts that tell our clients and studio’s story and produce designs that hold value within the retail business landscape bringing nature and human centric together.
Apart from working on residential and office project, we are also working on small scale of coffee shop such as initiation of Fore Coffee back in 2018. At 1st Fore Coffee store at Plaza Indonesia, we embark on our design journey by crafting design experiences that align with their business, and also seeking designs that vividly depict the brand’s identity. Every detail is crucial because this Fore Coffee serves as the defining starting point that sets the future of Fore Coffee’s design language.
While executing this project, we had to work within the confines of a tight 15 m2 space. We had to ensure that the booth was strategically positioned to catch the attention of passersby from both the entrance and side corridors, maximizing visibility from all angles.
The backdrop formed from a tree module integrated with the Fore logo, while the forefront featured a seamlessly integrated coffee machine, showcasing the streamlined process of preparing coffee within limited space. The tree modules were embraced by luminescent translucent panels, casting a futuristic impression that harmonized with the Fore logo. This project was completed well and marked the genesis of the expanding Fore Coffee store chain.
@fore.coffee
Photograph by @kafinnoeman
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